Ezma Electronics is one of the most prominent general trading companies that has been growing rapidly since its establishment in 2008. The company is the brand agent of Skyworth in Iraq and the brand owner of UNEVA, Mediastar, and General Gold, which are now operating all over Middle Eastern Countries. It also has a very intensive plan to expand in the Middle East and North Africa (MENA) markets. It was founded to provide trustworthy equipment to the Middle East with ease. It started with a small trading idea with minimal clients. Despite the challenges and barriers in the market, the company showed significant improvements in sales and profits. After witnessing the success, the company expanded to where it is now, leading to deals with various suppliers globally such as Midea, Skyworth, TCL, Hisense, Changhong, and Gree. Ezma Electronics continuously focuses on developing its suppliers and partners to achieve its goals. Ezma Electronics has been able to increase its growth in the market, maintain its high-quality equipment over the years, and employ the best managerial team. This line of work is quite valuable to the community because of its commitment to development and serving the community to gain trust in the company. It works towards expanding the trading system inside the Middle East by exporting and importing technological devices from China to MENA, with great quality and a more reasonable price.